Attended Digital Hollywood to network and speak on a panel titled Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach . I also managed to sit in on a few panels including one on my favorite subject – DRM. The show was remarkably well attended considering the ecomony with the only dissapointment being the quality of the exhibition space and the companies exhibiting. My panel was expertly moderated by Scott Cohen who kept it lively and relatively interesting and the two Aussies on the panel (Dan Rosen was the other one) kept things remarkably civil.
Having been immersed in this space for over 10 years now I am slightly embarrased that the industry has not managed to solve two huge problems that always end up being the most regularly debated topics at most digital media shows:
- Protecting digital content
- Online ad model for video
I’ll try and attack them separately in blog posts over the next week but in my mind these two issues are the biggest hinderance to the explosive business growth of IP entertainment. The industry needs to grow up and issue/mandate standards on the protection of content and standardized video ad models so that the industry can focus on marketing and buying these services and not put all our energy into understanding the technology… more to come.
